In the quest for fresh perspectives and innovative approaches, art should not be overlooked as a strategic vector of innovation: it is a desirable asset even for those whose operations lie in different sectors. Art should not be seen solely as a creative product, something to be appreciated or experienced more or less passively depending on the degree of interaction with the artist’s work but rather increasingly as a tangible response to a real need. Over the last few years, art has become a veritable ‘workaday survival’ tool, with its roots penetrating deeply into the heart of the processes that drive economic and social values.
The works presented in this brochure are by Julia Binfield, born in London but now living in Italy. Her research uses different techniques and supports and concentrates spontaneously on certain issues such as architecture, design, food and plants.